When your franchise is successful, the thought of expansion is common, as it can lead to new financial opportunities for you as a business owner. Expanding internationally can sometimes be a profitable venture, while many businesses have flopped when they took that approach. Before expanding your franchise internationally, weigh some of the pros and cons involved.
When you expand the franchise internationally, you can sometimes take advantage of new markets that are unfamiliar with your business model. For example, if you own a sandwich restaurant, you might open the first sandwich restaurant of its kind in a developing market. When you own the first business of its kind in an international market, you may be able to bring in substantial profits. When a new business comes into a region and the people like it, it creates a cash cow for the owner.
Depending on where you decide to expand, you may be able to take advantage of favorable government regulations. In many countries, you do not have to submit to the same types of regulations that are required in the United States. You may also be able to save money on taxes and the fees it takes to get started. If you pay lower taxes in that country, it can help improve the bottom line for your business.
One of the potential problems of expanding into other countries is overcoming the cultural barriers. Just because something is popular in the United States does not necessarily mean that it will be popular in other countries. Every country has its own culture, and you may not be able to accurately predict what people in that culture will enjoy. Before getting involved in another country, it makes sense to do some market research so that you can minimize this risk.
When expanding into another country, you have to take into consideration the financial risks that you are taking on as a business owner. For example, the exchange rates between currencies could lead to an unfavorable return on your investment. You may also have a hard time getting access to the supplies and products you need in any other country. Some countries charge tariffs and fees to ship products in, which could make your business less profitable.